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Case Study

Baylor Scott and White

How BSW streamlines operations using automation & closed-loop routing

 

How Baylor Scott & White Achieved Closed-Loop Referral Communication with zPaper

Client: Baylor Scott & White Health

Industry: Healthcare

Solution: zDocument360 (zPaper Collect) by zPaper

Key Result: 50% increase in referral response rates and operational visibility

About Baylor Scott & White Health

Baylor Scott & White Health (BSW) is one of the largest not-for-profit health systems in the U.S., serving patients across a 29,000-square-mile region in Central Texas. The organization is known for delivering comprehensive, high-quality care through a network of hospitals, specialty clinics, and physicians, anchored by medical education and research.


A vital part of their operation is the Physician Referral Network (PRN), which is tasked with coordinating patient appointments between providers to ensure timely access to care. However, their previous document process created significant friction in the referral experience.

The Challenge

Disjointed Fax Workflows Were Stalling Referrals and Losing Patient Info

Before implementing zPaper, BSW’s PRN relied heavily on manual, paper-based workflows supported by multiple fax systems, filing cabinets, and spreadsheets. Each day, the team received roughly 140 faxes, often riddled with problems:

  • Missing patient info from referring offices

  • No delivery confirmations were sent back to the referrer once scheduled

  • Delayed or failed communication with providers

  • Breakdowns in status tracking across teams

  • Frequent fax system failures and paper-handling errors

Not only were patients falling through the cracks, but referring physicians lacked visibility—leading to frustration, inefficiencies, and gaps in care delivery.

Recognizing the need for faster, smarter communication, BSW adopted Salesforce and sought a native solution to automate their end-to-end referral document journey.

"We had no way of knowing if the referring provider got confirmation or if the patient was ever seen—let alone tracking it at scale."

 - Patient Experience/Operations Executive

The Solution

zPaper + Salesforce: Automating the Referral Journey with Closed-Loop Communication

Baylor Scott & White chose zPaper’s zDocument360 platform to modernize their referral system and eliminate the fragmentation in their PRN workflows.

With zPaper in Place:

  • Inbound faxes automatically generate referral records in Salesforce.

  • Caller ID maps the incoming fax to the correct referring physician/practice.

  • Referrals are routed instantly to the right scheduling agent based on fax number.

  • Agents can split documents into multiple referrals, annotate cases, and send dynamic confirmations using auto-filled templates - all with zPaper.

Best of all, the system enables ongoing visibility for both internal teams and referring providers:

  • Daily reports are sent back to the physicians' offices, showing each patient's referral status.

  • Weekly dashboards provide BSW leaders with insight into referral volumes, backlog, and document status across the network.

"zPaper’s platform ensures the organization has a seamless, closed-loop process."

Platform Implementation/Experience Executive, Baylor Scott & White Health

The Results

Streamlined Communication and Measurable Improvements in Patient Access

Since adopting zPaper, Baylor Scott & White has experienced a significant transformation in how they manage and communicate patient referrals.

50% Increase in Referral Follow-Up Visibility

Survey response rates doubled when physicians were asked if patients had been seen in a timely manner—proof that communication has improved dramatically.

Faster Turnaround, Less Manual Work

Referral intake, confirmation, and routing now happen in a fraction of the time—with fewer errors and no paper-based bottlenecks.

Operational Transparency

Leadership now benefits from weekly analytics and reporting that track referral progress and identify gaps in real time.

Better Provider Relationships

Consistent outbound updates and daily status reports have built trust and transparency with referring offices.

From Paper-Based to Predictive

By leveraging zPaper and Salesforce, Baylor Scott & White replaced a disjointed system with a fully automated, scalable, and compliant document workflow; ultimately creating a better experience for patients, providers, and internal teams alike.

Let’s Help You Close the Gaps in Patient Referral Workflows

zPaper’s multi-channel document journey platform integrates seamlessly with Salesforce to help leading health systems automate referrals, eliminate manual work, and build stronger provider relationships.

Talk with zPaper platform expert to learn more.