VMS Biomarketing
How VMS BioMarketing makes a stronger user connection with zPaper.
VMS BioMarketing Reduces Document Processing Time by 70% with zPaper
Client: VMS BioMarketing
Industry: Healthcare & Life Sciences
Solution: zDocument360 by zPaper
Key Result: 70% reduction in document processing time
About VMS
VMS BioMarketing is a leader in Clinical Educator solutions that empower healthcare providers and patients. With over one million education programs delivered, VMS supports product launches and improves adherence through high-touch support services. The company is mission-driven to ensure patients start and stay on therapy—seamlessly and successfully.
The Challenge
Legacy Document Workflows Were Holding Back Patient Support
VMS previously relied on a fragmented mix of custom tools, including fax servers, shared email boxes, network drives, and a homegrown outbound fax application, to manage sensitive patient documents. Clinical Educators, patients, and providers exchanged thousands of documents through inbound and outbound channels, but the experience was anything but seamless due to these manual, disconnected processes. Here is what they felt:
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Manual intervention was constant.
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No single view of the patient document journey existed.
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Compliance tracking was difficult and resource-intensive.
Even after adopting Salesforce as their patient hub, VMS lacked an efficient way to associate documents with any record type or manage outbound forms dynamically. Their legacy document system couldn’t keep pace with their growth or their mission to improve patient outcomes.
The Solution
From Manual to Modern: A Streamlined Document Journey in Salesforce
VMS set out with a clear list of requirements:- Inbound: Receive documents directly into Salesforce
- Outbound: Auto-populate and send forms from any record
- Association: Attach documents to any Salesforce object
- Visibility: Track document lifecycle for compliance and operations
After evaluating multiple platforms and AppExchange tools, one solution stood out: zPaper.
"With zPaper, we could connect every document to the 360-degree view of the patient—without juggling multiple platforms."
zPaper’s zDocument360 platform (Sprkz Collect) offered an end-to-end document automation platform that fully integrated with Salesforce. Within weeks, VMS replaced its patchwork system with a sleek, three-step workflow:
VMS set out with a clear list of requirements:-
Inbound documents are received directly into Salesforce queues.
- Association happens instantly - documents are auto-attached to the correct Patient, Journey, or Engagement record.
- Outbound forms are initiated from within Salesforce, pre-filled with patient data, and securely sent to agencies.
"We can now track every step of the document journey—when it was received, who touched it, and how it supports patient engagement. That’s huge."
The Results
70% Faster Document Handling and a Fully Connected Patient Experience
Since deploying zPaper, VMS has seen transformative gains across every corner of its operation:
70% Reduction in Document Processing Time
Manual handoffs are gone. Teams now work in a single environment, eliminating the need for downloads, uploads, and delays.
Improved Compliance & Visibility
Audit trails and lifecycle reporting give compliance teams clear insight into document status, timestamps, and associations.
Enhanced Patient Engagement
Educators now spend more time with patients and less time managing paperwork. Each interaction is timely, efficient, and informed by a full view of patient data.
70% Reduction in Document Processing Time
Manual handoffs are gone. Teams now work in a single environment, eliminating the need for downloads, uploads, and delays.
Scalable & Future-Proof
VMS can easily add new document types or Salesforce objects as their workflows evolve, without starting from scratch.
From Complexity to Clarity
By partnering with zPaper, VMS BioMarketing has transformed its document workflow from a burdensome necessity into a strategic advantage. Documents no longer slow down care; they enable it.
Ready to Streamline Your Patient Document Workflows?
zPaper’s document journey platform integrates fully with Salesforce and scales with your needs - whether you're managing consent forms, provider records, or outbound communications.
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